The process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. "The key to getting more traffic lies in integrating content with search engine optimization and social media marketing."
Social media is an essential piece of your business marketing strategy. Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. At this point, not having an active #socialmedia presence is like pulling out a flip phone at a business meeting and not understanding why Brad keeps getting all the new accounts.
Branding is important. Not only is it what makes a memorable impression on consumers, but it allows your customers and clients to know what to expect from your company. There are many areas that are used to develop a brand including advertising, customer service, promotional merchandise, reputation and logo.