Strategic Business Development, Marketing, Promotional Campaigns and Fundraising.
Effective leading of strategized management programs, product/brand development and organized events around campaigns. Business assessments, analysis and developing strategic strategies including: R&D, design, marketing/management plans and budgets. BI (SAS) analysis Team Management (project management, sales and marketing lead) – working directly with leadership and providing consistent documentation, statistics and reports. (Sales Force) Strategic Web development/design, software integration, ecommerce, social media and blogging expertise.
Provide creative direction on marketing and promotional materials, both print and electronic. (PowerPoint) Writing, copywriting, imagery and visual design proficient. Managed sales departments and sales training programs with quantifiable results. Corporate and small business training, curriculum development and presentation. Exceptional preparation, presentation and closing skills in sales and project proposals. Contract Development: Proposals, RFP, reseller contracts – presentation to close. Grant Writing and Fundraising: Non-profits and Commercial/Corporate. Network business portfolio: 1000+.
Focus: Web and video production. Primary market: Arts, entertainment and small business enterprise.
Marketing, Sales and Business Development with dozens of corporations and medium to small businesses on a consultant, per contract basis. Projects included:
Created the company from the ground floor, including: conception, creation, market research, payroll, back office structure, lease management, marketing, advertising, funding (grant, equity, government), Internet business, web creation, merchant accounting, product development, speaking engagements and trade shows.
Introduced to the national market clothing for the disabled and physically challenged that was both functional and high fashion, while establishing long term professional associations with organizations.
Network development: Special Olympics MN, MS Society (MN and National), MD, Spinal Cord Injury Association MN., Serono/Pfizer Pharmaceuticals, 3M.
Management: Internal Staff (5-10 FT, w/20+ consultants): sales, accounting, marketing, IT and customer service. Consultants: pattern development, prototype creations, marketing, vendor relations, corporate relations and brand marketing.
BI Analytics: Key metrics, disability insights and trends, retail pricing analytics, customer analysis, geographical analysis, key relationships and supporters.
International trade, Import/Export Government relations. Manufacturing - (within the US and internationally) operation supervision, spec. development, deliverables and timetables, costs and inventory (processing, shipping, warehousing and distribution)
Networking Portfolio: Built from 500 to 1000+, including Fortune 100 and 500 corporations. (Domestic and International Trade).
2015 and 2016 Minnesota Cup Finalist – Social Enterprise Division.
Consultant work with developmentally disabled adults to find and secure employment.
Increased outplacement by 300%
Additional business procured: LSP/St. Paul Chamber awarded (project and proposal creation), Special Olympics partnership, UpSwing: Charity of the month (3/10),Saint Paul Saints partnership, Best Buy partnership (through WOLF),Website development and mentoring (June 2010 rollout), TC North Chamber: Minnesota Wild and Timberwolves affiliation.
Passionate about this business, but due to budget cuts, the project was suspended.
Contracted, sourced and implemented:
$500,000+: FPA of MN, Phoenix and Iowa
$12,000-$500,000: 80+ accounts including account management
$1M+ sales: CVent: Website franchising with CVent equated to millions of dollars in estimated ongoing revenue for Evolve, 500+ new clients per month to CVent (the largest National event management software), the exclusive CMS agreement was contracted with Evolve.
Additional contributions: Created the Sales and Marketing strategy and plan, created banking and financial marketing collateral used at trade venues, page ads and sales opportunities. (Both Web and Merchant Processing/Credit Cards) Created the Executive Summary: for financing, partnerships and business legalese. Formalized association relationships: FPA, AAM, CVent.
I left Evolve to establish my own consulting firm.
State Lottery (5 State): I sourced, met with and contracted, sold and project managed the infrastructure and fiber connecting MN, Iowa, North/South Dakota and Wisconsin. This was a multi-million dollar project and meant countless of thousands in ongoing support. Northwest Airlines not withstanding, the Lottery (above) was the largest account brought to McLeod.
Strategic Target Accounts: Fortune 500 Corporations.
Sales, Project Management and engineering liaison for all roll outs.
McLeod closed MN sites and I started up Dignity by Design.
Musicland Bid/RFP Win: 1.2 Million dollars. Awarded and deployed between 5/97 and 9/97. I installed a working standard for RFPs (Response for Proposals) to Data Source/Hagen, for government and State opportunities. Maintained 35+ current clients. [Average monthly total sales: $20,000 to $85,000]. After the win, the roll out was supervised and project managed by myself, engineers and project managers from Minneapolis to Chicago to Atlanta.
I am sales Certified within: Novell, Microsoft and Cisco.