Donna Freeberg

Marketing And

Business Strategist

Strategic Business Development, Marketing, Promotional Campaigns and Fundraising.

About Me

Donna Freeberg
  • Name: Donna Freeberg
  • Design Studio: Minneapolis, MN USA
  • Phone: 612.325.4889
  • Email: donna@dignitybydesign.com

Objective

Effective leading of strategized management programs, product/brand development and organized events around campaigns. Business assessments, analysis and developing strategic strategies including: R&D, design, marketing/management plans and budgets. BI (SAS) analysis Team Management (project management, sales and marketing lead) – working directly with leadership and providing consistent documentation, statistics and reports. (Sales Force) Strategic Web development/design, software integration, ecommerce, social media and blogging expertise.

What DO I Do ?

Provide creative direction on marketing and promotional materials, both print and electronic. (PowerPoint) Writing, copywriting, imagery and visual design proficient. Managed sales departments and sales training programs with quantifiable results. Corporate and small business training, curriculum development and presentation. Exceptional preparation, presentation and closing skills in sales and project proposals. . Contract Development: Proposals, RFP, reseller contracts – presentation to close. Grant Writing and Fundraising: Non-profits and Commercial/Corporate. Network business portfolio: 1000+.

  • Marketing and Sales Consulting
  • Grant Writing and Fundraising
  • Web Site Creative
  • Audio and Voiceovers
  • Social Media
  • Video Editing

MARKETING

Resume

Professional Experience

  • 2005 - Present

    Business Development Director and Strategic Consultant

    BUSINESS DEVELOPMENT BDF - Brooklyn Park, MN, USA

    Marketing, Sales and Business Development with dozens of corporations and medium to small businesses on a consultant, per contract basis. Projects included:

    • - Retail and Sales positioning through measure and optimization.
    • - Fundraising and incentive programs within the government sector and non-profit organizations
    • - Marketing analytics, copy-writing, proofing and reports. BI (SAS) follow up analytics.
    • - Marketing Creative: Design, layout and print of brochures and collateral
    • - Management, Sales and Customer Service Training: Staffing, Copywriting/development of curriculum; presentation.
    • - Contracts, RFP’s, Grant Writing and Franchise Contracts.
    • - Financial/Sponsorship/Investor networking and solicitation
    • - Trade show organization and facility coordination.
    • - Website enhancement and Social Media management
    • - Chamber and Social networking (Ambassadorship, Presentation and Grant acquisition)

    Linked In Profile

  • 2001 - Present

    President / Managing Partner

    DIGNITY BY DESIGN ENTERPRISE, LLC Spring Lake Park, Minnesota 55432, USA

    Created the company from the ground floor, including: conception, creation, market research, payroll, back office structure, lease management, marketing, advertising, funding (grant, equity, government), Internet business, web creation, merchant accounting, product development, speaking engagements and trade shows.
    Introduced to the national market clothing for the disabled and physically challenged that was both functional and high fashion, while establishing long term professional associations with organizations.
    Network development: Special Olympics MN, MS Society (MN and National), MD, Spinal Cord Injury Association MN., Serono/Pfizer Pharmaceuticals, 3M.
    Management: Internal Staff (5-10 FT, w/20+ consultants): sales, accounting, marketing, IT and customer service. Consultants: pattern development, prototype creations, marketing, vendor relations, corporate relations and brand marketing.

    Acquired Skills:
    BI Analytics: Key metrics, disability insights and trends, retail pricing analytics, customer analysis, geographical analysis, key relationships and supporters.
    International trade, Import/Export Government relations. Manufacturing - (within the US and internationally) operation supervision, spec. development, deliverables and timetables, costs and inventory (processing, shipping, warehousing and distribution)
    Networking Portfolio: Built from 500 to 1000+, including Fortune 100 and 500 corporations. (Domestic and International Trade).
    2015 and 2016 Minnesota Cup Finalist – Social Enterprise Division.


    www.DignityByDesign.com

  • 2009-2010

    Marketing Manager - Business Development

    MERRICK INC. - 3210 Labore Road, Vadnais Hgts, MN, USA

    Consultant work with developmentally disabled adults to find and secure employment.
    Increased outplacement by 300%
    Additional business procured: LSP/St. Paul Chamber awarded (project and proposal creation), Special Olympics partnership, UpSwing: Charity of the month (3/10),Saint Paul Saints partnership, Best Buy partnership (through WOLF),Website development and mentoring (June 2010 rollout), TC North Chamber: Minnesota Wild and Timberwolves affiliation.
    Passionate about this business, but due to budget cuts, the project was suspended.

  • 2007

    Executive Vice President, Sales & Marketing

    EVOLVE SYSTEMS - 1935 County Road B2, Roseville, Minnesota, USA

    Contracted, sourced and implemented:
    $500,000+: FPA of MN, Phoenix and Iowa
    $12,000-$500,000: 80+ accounts including account management
    $1M+ sales: CVent: Website franchising with CVent equated to millions of dollars in estimated ongoing revenue for Evolve, 500+ new clients per month to CVent (the largest National event management software), the exclusive CMS agreement was contracted with Evolve.
    Additional contributions: Created the Sales and Marketing strategy and plan, created banking and financial marketing collateral used at trade venues, page ads and sales opportunities. (Both Web and Merchant Processing/Credit Cards) Created the Executive Summary: for financing, partnerships and business legalese. Formalized association relationships: FPA, AAM, CVent.
    I left Evolve to establish my own consulting firm.

  • 12/1995 -11/1998

    Strategic Account Manager

    DATASOURCE/HAGEN - St. Louis Park, MN. USA
    McLEODUSA - Minnetonka, MN (Cedar Rapids: 515-440-3695)

    State Lottery (5 State): I sourced, met with and contracted, sold and project managed the infrastructure and fiber connecting MN, Iowa, North/South Dakota and Wisconsin. This was a multi-million dollar project and meant countless of thousands in ongoing support. Northwest Airlines not withstanding, the Lottery (above) was the largest account brought to McLeod.
    Strategic Target Accounts: Fortune 500 Corporations.
    Sales, Project Management and engineering liaison for all roll outs.
    McLeod closed MN sites and I started up Dignity by Design.
    Musicland Bid/RFP Win: 1.2 Million dollars. Awarded and deployed between 5/97 and 9/97. I installed a working standard for RFPs (Response for Proposals) to Data Source/Hagen, for government and State opportunities. Maintained 35+ current clients. [Average monthly total sales: $20,000 to $85,000]. After the win, the roll out was supervised and project managed by myself, engineers and project managers from Minneapolis to Chicago to Atlanta.
    I am sales Certified within: Novell, Microsoft and Cisco.

EDUCATION

  • Bachelor of Arts: Marketing-Major / Music-Minor

    EASTERN WASHINGTON STATE UNIVERSITY - Cheney, WA

     

  • Clinical Laboratory Technician (CLA) Degree

    LAKELAND MEDICAL ACADEMY - Minneapolis, MN, USA

     

  • PROFESSIONAL AFFILIATIONS
    Ambassador, Twin Cities North Chamber of Commerce, USA Ambassador, St. Paul Chamber of Commerce, USA Board Member A.A.M. WOLF - Board of women entrepreneurs with Best Buy Women’s Professional Speakers Association

     

  • AWARDS
    2004 Women Entrepreneurial Business Award:
    The Stevie by Advanta
    "Best New Product of 2004 (New York, NY)"
    2015 & 2016 Minnesota Cup Finalist – Social Enterprise LSP award winner: 2012 & 2014

     

  • PUBLICATIONS
    Women Venture:
    Spotlight on Women Business Campaign
    Biz Journal: "Women to Watch" MPLS Star-Tribune: Dick Youngblood "Dressing for Success" Stressfree Living, Women's Press

     

skills

leadership
Creativity
Management
Branding
Marketing
Motivation

Works

image

Defending Peace

image

Candlewood Productions

image

Dignity By Design

Get in touch

Send me a message
DESIGN STUDIO Minneapolis, MN USA
Phone Number 612.325.4889